I am a strategic brand and communications leader who helps purpose-driven organizations enhance their impact in the digital age. With over a decade of experience, I help organizations tell their stories, build genuine connections, and navigate digital transformations while staying true to their values.
Personal mission
My work focuses on deliberate storytelling and purposeful innovation.
Stories hold the historic heritage to inspire action, build connections, and help us navigate our rapidly evolving world.
I'm particularly interested in how storytelling can humanize digital experiences in today's technology-driven environment.
I seek out organizations that consider their impact through their brand voice, digital presence, and community engagement.
By weaving a strategic communication plan with genuine storytelling and conscious technology, organizations can drive beneficial change while staying true to their human essence.
Featured Work
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Fine Arts Work Center
Created a unified brand voice while building an engaged digital community resulting in 150% community growth and 51% email engagement rates.
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Thurrott.com
Mobilized a brand-aligned digital transformation that balanced business growth with community trust — a strategic solution informed by comprehensive user research.
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Artolution
Led complete brand identity development for a global arts-based social impact organization, creating cohesive communications for supporters.